Wilko wanted a new look that would support their product quality and value.
The new creative is extensible - initially rolled out over 105 products in 2017 with more to be added year on year.
Our solution is instantly recognisable and adaptable allowing Wilko to continuously add new products. The target device is a strong brand asset integrated into the identity and used as a key design element on pack. Strong colour coding increases standout and helps consumers navigate the range selecting from Apple, Android and universal.
The new packaging has increased impact on shelf with a stronger family look and Improved shoppability achieved by adding more focus on benefits, made clear on the packaging.
Own Brand Technology
The premium range design had to be consistent with the brand architecture used on the core range as well as raising the premium perception of the product. We created eye-catching design details using UV spot varnish and silver hot foil set against elegant Pantone metallic colours providing a prestigious look and feel.
more focus on benefits
made clear on the packaging
With identity theft in mind we needed to highlight the level of security provided by Wilko shredders - the core target design combined with our ID fraud alert icon is the perfect combination to target crime. The target creative rolled out over all office machines and equipment.