Our latest project with long-standing client Wilko, was to create the packaging design for their new Nature’s Best and Active Health lines. With the focus on
all natural and health tailored benefits we were asked to maintain the wilko core pets brand value whilst incorporating elements that would position the new lines as a more premium product.
The emphasised health benefits and distinguishing colour palettes signal the difference between these and the rest of the Wilko Pets core brand.
Own Brand Pet food packaging
adding personality to pets
YoBoo helped Wilko put this brand into the heart of the consumer with a mix of personality, friendly tips, and clear nutritional labeling - it’s fun but incredibly informative with strong brand consistency, clear segmentation and easy to read information round all sides.