Sapro Wet Wipes
Sapro has become Turkey’s largest wet wipes producer by capacity. The company generates some 75% of its sales in the European market, primarily with private label products for large European retail chains. YoBoo were appointed to design the brand and packaging for Sapro’s household, baby and facial cleansing wipes, with a view to achieving:
clear range navigation
improved messaging hierarchy
greater perception of quality
Budget-conscious consumers are more willing than ever to switch from leading brands to less expensive alternatives.
All three ranges currently retail in Poundland and Sports Direct and have been a great success.
Sapro Temizlik Ürünleri
Private Label Wet Wipes
pure and fresh
We needed to create a pack that reassured parents that the products were gentle and formulated to be soft on babies’ skin. We did this by using engaging photography that captures the interaction of parent and child through the babies’ eyes - it gave them great shelf standout. Confident claims and a reassuring soothing stamp were added to the front of pack messaging to increase credibility and consumer understanding.
When it comes to facial skincare, consumers demand the gentle touch, with packaging the key source of this reassurance. The pastel shades and reassuring messaging meets with consumers’ needs and desires and helps to convince on product quality and efficiency.